Fluff posting = What SEO Kiddies do

ODP = Open Directory Project or DMOZ

mozRank and trustRank = alternatives to Google’s PR

PR = PageRank (Google’s measure of the number and quality of links to a site)

PS = Page Score (Bing’s measure of their view of how authoritative a site is)

SERPS = Search engine results pages

SEO = search engine optimization or optimisation (depending on where you live)

Snake Oil = stuff people sell that does not work

SPAM = (in the context of search engines): Sites Positioned Above Mine

90 9 1 = a theory of community participation

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