It is always a good idea to optimize a site primarily for a few main keywords that you are targeted for a search engine ranking, but at the same time implement strategies to get all your threads indexed so you... (Continue reading)
Both Google and Bing this week (23 October, 2009) announced that they have agreements with Twitter to include Twitter updates in their SERPs. Bing have launched their Twitter search (only accessible by those in the USA at the moment). Google’s... (Continue reading)
If it does, you want it to show up in the search engines for that country. All the search engines use geotargeting and the search results are different from country to country (and even from city to city) (more on... (Continue reading)
The so called Long Tail is an important concept in understanding the keyword phrases that can bring in traffic to a website. The Long Tail is probably more important to forum’s traffic than a regular website. Here is a video clip... (Continue reading)
In 2006, Google introduced sitelinks in the SERPs (see the extra links in the Apple Computer example above). These are additional links under the main search results that point to deeper pages in the site. The sitelinks are something that... (Continue reading)
I like to think of the ranking of a site in search engines to be a conceptual formula. This is not how search engines actually rank a site or page, but pretending it does it this way helps understand what... (Continue reading)
The Google Dance goes back to the good old days of search engine optimization. Google used to update PageRank (PR) and the search engine rankings (SERPs) on a monthly basis. It was a big event as the updates would roll... (Continue reading)
Building links (getting backlinks) is one of the more important ways to get a site indexed and ranked in the search engines. Directory and social bookmark submission is one of the ways to get some lower value links. I use Linkvana... (Continue reading)
Google geotargets its search results. This means that search results vary from country to country and even from city to city. They do this so they can better serve the searcher (and remember the search engine is there to best... (Continue reading)