WWGD: What Would Google Do?


I do not read a lot of books as I am online so much. I recently had a long flight and in the airport bookshop I picked up a book by Jeff Jarvis called What Would Google Do. I thought it might be a book about SEO or something like that and as it did not cost much, I purchased it. Well, it wasn’t about SEO and I could not put it down. It was a fascinating read! The book looks at how Google runs itself and how it would run a whole lot of other industries if it applied its business model to that industry. Whether this is an insight into the future or not, it is worth reading for the greater understanding of the new world order that we operate in.

For more, click below:

Here are a couple of YouTube Video’s from the author explaining some examples of the concepts from the books:

Here is the publishers blurb:

What’s the question every business should be asking itself? According to Jeff Jarvis, it’s WHAT WOULD GOOGLE DO? If you’re not thinking or acting like Google — the fastest-growing company in the history of the world — then you’re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls “the new Google century,” including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ! and More He applies these principles not just to emerging technologies and the Internet, but to other industries–telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing–showing ultimately what the world would look like if Google ran it.The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.


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